Cloudward launches Cloud Snippets to ease website customization
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BY BLAIR HANLEY FRANK on February 26, 2015 at 9:13 am
Users can get the snippets, which work in a manner similar to what Google uses for its AdSense and Analytics tools, from Cloudward’s online store. At launch, Cloudward is seeding its snippet marketplace with more than 30 free first-party snippets, but the company also has a system that lets third party developers build and sell their own snippets.
Cloudward CTO Danny Kolke
One of Cloudward CTO Danny Kolke’s favorite snippets allows users to insert the contents of a Google Doc into a web page and make the text look like it belongs on the page. It’s an interesting tool for both technical and nontechnical people who work with the web. Using that snippet, people can easily edit a page’s contents without having to wrangle with a content management system, or even worse, actually interact with a page’s raw HTML.
Users who need different functionality from what Cloud Snippets offers off the shelf can build their own snippets or customize existing ones using Cloudward’s simplified EASE syntax. (That language was actually the basis for the system that would become Cloud Snippets.)
The Cloud Snippets service is priced according to how much people use it. People who get fewer than 1,000 hits a month on pages with Snippets will be able to use the service for free, while hardcore developers can sign up for the top of the line monthly plan that lets the manage an unlimited number of snippets for as many properties as they want.
Those limits may sound harsh, but Kolke said small businesses that just want to publish a single doc or power a single form on one page of their site.
“Since this isn’t usually the entire website, those hits go a long way, because it would just be a specific page on the entire website that it’s on,” he said.
Right now, the system is tightly integrated with Google’s stack, in part because Cloud Snippets is built on top of the Google Cloud Platform. But in the future, the company is interested in expanding beyond Google’s offerings, and is also open to working with developers on its platform to expand Cloud Snippets’ capabilities.
Blair Hanley Frank is GeekWire’s Bay Area Correspondent. He has also worked for Macworld, PCWorld and TechHive. Follow him on Twitter @belril and email him email@example.com.